A/B or A:B Testing:
A/B or A:B is a testing method to compare web pages, to gather UI feedback before making the site live for global audience, mostly done on web sites.
For example, if you are an tester and you asked to run the A:B tests on client web site.
The best way to run it by sharing the site with two different set of audience, one with original site contents and other set with some enhanced or different mutated UI version site.
And check which site experiences are comfortable and user friendly for two different target audience.
Benefits:
1.) Page Permanence.
2.) UI feedback.
3.) Test ideas without impacting the live site.
2 comments:
Hi,
Good recap of A:B testing tools. This pratice is more and more used by huge companies to optimize and increase conversion rates on their websites.
Moreover, nowadays, A:B testing is developing for mobile applications.
Regards,
Hi Arise.io,
Planned to create a simple small introduction of A:B testing on Mobiles, please share your value inputs if possible :)
Thanks,
Kapil
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